COACH CHERI’S BUSINESS PLANNING GUIDE
FOR REAL ESTATE AGENTS
Part 11: Lead Generation and Marketing Plan
What to Know for This Lesson
- Describe your current lead generation and marketing.
- Fill in the marketing plan chart, week by week and month by month.
- Cover relationship marketing, online marketing, advertising and networking.
- Match your marketing to the lead sources you projected in Part 9.
- Write the specific changes you’ll make next year.
When You Finish
Once your marketing is mapped out month by month, reply to today’s email and attach your plan.
Coming Next
Part 12: Define Your Team Organizational Structure
COACH CHERI’S BUSINESS PLANNING GUIDE
FOR REAL ESTATE AGENTS
Part 11: Lead Generation and Marketing Plan
What to Know for This Lesson
- Describe your current lead generation and marketing.
- Fill in the marketing plan chart, week by week and month by month.
- Cover relationship marketing, online marketing, advertising and networking.
- Match your marketing to the lead sources you projected in Part 9.
- Write the specific changes you’ll make next year.
When You Finish
Once your marketing is mapped out month by month, reply to today’s email and attach your plan.
Coming Next
Part 12: Define Your Team Organizational Structure








